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Small Used Excavators in China See Bright Future in Global MarketTags: used excavators for sale in us mini diggers for sale uk2014-02-08
In the mid-1990s, the global demand for small used excavator remained at about 65,000 to 70,000 units per year. The production capacity of mini used excavators has been recognized by many mature markets (especially Europe and Japan), while companies from the huge North American market showed no interests in small used excavators, which dues to the reason that the strong demands for backhoe loaders tend to remain in North America and many other parts of the world. In 1995 the sales of small used excavators in Europe were 23,000 units, while the figure in North American was only 2,000. As many products, small used excavators are often the victim of the ignorance and conservatism in markets. And many new manufacturers had poor marketing methods when trying to join the new areas. But the good news is that the currently there is a development of the used excavator in North American market, and the potential of the Chinese market has been discovered for the first time.
According to Off-Highway Research Ltd. (an engineering consulting company in UK), apart from China, there are 25 small sized manufacturers of small used wheeled excavators around the world (the number is growing rapidly); among them the productivity of seven major manufacturers makes up 63% of the total amount worldwide. Surprisingly, of the seven major manufacturers, five are Japanese companies, and the sixth is Caterpillar, who gets most of its technologies from its Japanese partner Mitsubishi.
Off-Highway Research Ltd. believes that the development in small used excavators' field in recent years contributes to the growing number of small used excavator manufacturers. However what they need to keep in mind is that in order to succeed in these key markets such as Europe and North America, they must export the specific components which have been proven very proficient on the end-users and have been used repeatedly.
Opportunities of export
In the early 1990s, some small used excavators had been exported to Europe by Guangxi Yuchai Machinery Group Co., Ltd. Apart from this; there were no other successful cases in the Chinese history. But this situation is changing; more companies are expected to increase exports in the coming years. Sunward Intelligent Equipment Co., Ltd. has succeeded in the European market, and will start to export products to North American in the near future. Doosan has a global parts supply base in Yantai, which makes it an important potential exporter. Despite the need to pay extra shipping costs, as well as the high costs of purchasing parts from foreign companies, the prices of Chinese mini used track excavators in the European market is still 30% lower than their international competitors and the annual sales in both Europe and North America have reached 90,000 units in total. If the Chinese manufacturers choose their local agencies properly, the sales will achieve at least 10,000 units per year in each market. The customers of small used excavators are always very sensitive to the price, therefore, the cheap used mini excavators from China will have a promising development and will become a strong competitor if the manufacturers could offer a better customers support.
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